book review: crushing it!

by Gary Vaynerchuk. 

So I’m low key proud of me reading a book in a week, and reading Crushing it!

was super compelling, motivating, inspiring and now I feel like I have to read Crush It! to get the full crush experience (and Jab Jab Jab, Right Hook).

This books a cute ead for all you millennial entrepreneurs/wantrepreneeurs/intrapreneurs/interpreneurs out there, 99.99% of whom I’m sure chew down Gary’s content or at least, know who the fuck he is haha.

The value you’ll get out of this book is tangible, digestible information and tips into utilising social media, applied to such a broad range of hobbies morphed and exploded into successful, thriving business’. Gary draws inspiring stories from protégé’s and fans who applied the CrushIt! content in 2009, with reoccurring themes that encompass Gary’s entire message (which is prevalent throughout his content)


-       Ooze passion & authenticity

-       Play the long game over the short win.

-       Be patient.

-       Work insanely fucking hard.

-       Document and share.

-       Engage and offer as much value to others as   humanely possible.

-       Think about your legacy.


(or at least this is just my perspective on the goat that is Gary Vee).

Tbh, writing this review was harder than others, as each page I feel there was a take-away or some relevant message or idea you could ingest and adapt to your own. I often found myself reading but my mind was like racing with how I can apply that to my own brand and playing out scenarios in my head haha.

What’s given is, obviously, my perspective and what I took from the book, so cop yourself a copy and see what value it’ll bring you. I’m not really going to go into Gary’s guiding principles which he consistency conveys throughout his content (like “eat shit”), but rather book specific nuggets from the stories he tells and the insights he provides. 


-       our personal brand is everything. It’s what enables us to break away from current success’ and persona’s and if we’re branded as “the __ person”. It gives us creative freedom to express and try out different ventures and dabble. -  e.g “Oprah was not just a talk show host. Muhammad Ali was not just a boxer. The Rock is not just a wrestler” (pg.18). You and your personal brand will grow, evolve, adapt so don’t get too caught up in

-       youtube / video / SM / phone content is the new TV (if we haven’t realised this already). It’s everything. It’s what we primarily consume nowadays. You can create a successful thriving, bottle poppin, million dollar income from it. So get cracking. And get used to stagnation. No one loving you. Your family and friends thinking you’re crazy.

-       Figure out which platforms to utilise to boost your content and gain a following. Like is video your best medium? Writing content? Audio? All of them?

-       Sacrifice is part of the hustle. You have to go through hard times, and “eat shit” for ages.

-       There is no “prescribed route”. We need to completely throw away this conditioning of a path, whats “realistic”, fathomable, like we need to fuck off with the safe mentality we’ve been spoon fed since birth. Follow your passion, make it work and it’ll happen. Dream big my babies.

-       Think about your skills, what do you have to offer? And leverage that to step closer to where you want to be. You have assets. Don’t underestimate yourself.

-       Confronting ourselves and breaking down our own insecurities is crucial. We need to be aware of where we’re cock blocking ourselves, e.g “I understand that I am in complete control, and that’s an overwhelming feeling, because it means you could always be doing more, and it means you might not be doing enough” - Amy Schmittauer (pg. 27) @schmittastic

-       Deepen your level of care – (Lewis Howes, pg 37) @lewishowes. Don’t swap short term wins/moolah for long term gains.

-       Be yourself and don’t’ be sorry for it – “Crush It! And his other books allowed me to just be who I am and not be sorry about it” – Lauryn Evarts (pg 46). @theskinnyconfidential

- “Passion is your back up generaor when all your other energy sources start to sputter” (pg 47).

/ come see me and lets help keep all ya energy levels at a decent 80% alwayssss

-       Pay attention to everything. “Where are the eyeballs going? What are your customers talking about? What are the newest trends in your field? What are the biggest controveries? (pg 71).

-  Teach by example.

-       “None of us can predict with utmost certainty exactly what’s going to happen to us. We will probably meet the people we arrange to meet, but we could also have random encounters. We will probably have the conversations we have schedules, but who knows where those talks might go? (pg 80.) BOOM. Flirt with fate.

-       Documenting ensures you’re building a personal brand, which anyone can do with IG stories and Snapchat. And we all love BTS tings.

-       Don’t just copy and paste content from FB/IG/Youtube, re-purpose the content so it’s original and aligns with that platform and audience.

-  Own what you do.

-       Collabs are what’s up.

-       Story telling is forever key. It’s how we connect as humans. And social media gives us the ultimate platform and opportunity to tell and share our story. Remember you’re also the author. So you’re able to create your own story.  

-       He also goes through, Snap, Twitter, Youtube, Facebook, IG, Podcasts and Voice-First, and explains the power of these platforms, and provides success stories and I’m sure will flood your mind and open yourself up to the so many opportunities that can come about from utilising and owning these platforms.

-       Like the old working model is dead. No job is “safe”. So why the fuck not bet on yourself and create what you’ve always wanted to. 


That’s the end of my mini review on Crushing It!. WEOW.

Cop your copy of Crushing It!

Gary’s youtube


xxx E aka TMN aka eating shit forever hah